Future of pocket knives looks kinda bleak

Saw this the other day at Walmart. Hmph.

Context: This pocket knife, priced at $3.87, is sold by Walmart. It incorporates many features found on higher end knives such as cut G10, flip style opening and a frame lock. The fear by many in the knife world that this is another blow to the high end knife industry because it raises the barrier of entry for new hobbyists a little higher. Why by a $100 Spyderco when this knife from Walmart looks and essentially functions the same?